a digital scrapbook compiled by everyone at amaze plc
Just saw this on Creative review.
An interesting article that presents the recent web redesign for a high-street ecommerce brand ‘Whistles’. They claim that they have improved the user experience and journey by ignoring the establish conventions of such sites.
“Ignoring so called ‘Best Practice’ gave us angles to explore, which enabled us to develop the site to a different goal — and allowed us to shorten the click depth of the buying process whilst connecting the aspirational and the transactional part of the website seamlessly,”
http://www.creativereview.co.uk/cr-blog/2009/november/whistles
