a digital scrapbook compiled by everyone at amaze plc
Would you look at this ridiculousness? Well, friends, that’s the new Gap logo. Not a placeholder. The actual logo. They hired someone to do that.
As a response, I’ve taken the world’s ten most recognizable brands (as ranked by Forbes) and done them in the spirit (or lack thereof) of the new Gap logo. I’ve gapified them. You should, too.
Bad design is bad business. You think a fashion company would have known that.
